Wemyss Family Spirits' Smoky Shores blended Scotch - Product Launch

Category – Spirits, whisky, Scotch, blended malt, 46% abv
Available – From this month
Location – Available worldwide
Price – SRP of GBP50 (US$68.13) per 70cl bottle

Wemyss Family Spirits has added a limited edition blended whisky to its Wemyss Malts brand.

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Smoky Shores, revealed today, has been created to mark the Scottish celebration of Burns Night on 25 January. The no-age-statemented iteration, which is limited to 5,526 units, is available to purchase globally now from the company’s website.

According to WFS, Smoky Shores is a “sister whisky “to Peat Chimney, which sits in the core range.

“Smoky Shores has an even more intense smoky flavour than Peat Chimney, a real treat for peated whisky enthusiasts,” said owner Isabella Wemyss.

The company followed a six-strong Scotch whisky launch in December by introducing recyclable packaging for its Darnley’s Gin brand last week.

What’s coming up in aged spirits in 2022? – Click here for Just Drinks’ predictions for the year ahead

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

By GlobalData