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October 12, 2020

WarRoom Cellars’ Bubble Butt Rosé Seltzer – Product Launch

WarRoom Cellars is looking to capitalise on the strong showings for both hard seltzers and rosé wine in the US through its new Bubble Butt Rosé Seltzer offering.

By Jason Ingle

WarRoom Cellars’ Bubble Butt Rosé Seltzer

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Category – Wine-based alcoholic sparkling water, 8.4% abv

Available – From this month

Location – The US, initially in California, North & South Carolina, Delaware, Florida, Georgia, Maryland, Minnesota, Texas, Virginia, Washington State and Washington DC

Price – SRP of US$13.99 per four-pack of 25cl cans

WarRoom Cellars is looking to capitalise on the strong showings for both hard seltzers and rosé wine in the US through its new Bubble Butt Rosé Seltzer offering.

Launching this month, the alcoholic sparkling water has a wine base produced from Burger and French Colombard grapes grown in California. WarRoom Cellars harvests the grapes at a lower Brix level than traditional wine.

Brix is a measurement of the amount of sugar in grapes, must and wine.

“Bubble Butt combines three fast-growing categories – rosé wine, sparkling wine and hard seltzer, and we’re canning it at super high carbonation levels, almost as much as Champagne,” said WarRoom’s director of sales, Evan Nelson.

The California-based wine company has recruited Total Beverage Solution to handle sales for Bubble Butt.

“The rest of Europe is so primed for hard seltzer” – just-drinks speaks to Loon Water co-founders Fabio & Francesca Bruni

Related Companies

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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