US: Gatorade gets Xtremo for Latino Market
Gatorade is launching a fruit flavoured brand extension especially for the Latino market, with a bilingual label. Called Gatorade Xtremo the company said the drink is "Gatorade with a Latin twist". It will be available in three exotic fruit flavors - Mango, Tropical and Citrico. The formula of carbohydrates and electrolytes in traditional Gatorade will also be available in Xtremo.