With ink from the UKP 400 million Whitbread deal barely dry, rumours are beginning to circulate that Interbew will be forced to slice up to 5% from its market share.Sources close to the deal believe two prime real ale brands are poised for the chop; Wadsworth 6x and Flowers. With considerable brand equity invested in Flowers, and a long-standing licence agreement with Wadsworth, it is highly likely Interbrew will be looking for a buyer for Flowers rather than killing production.No spokesperson from the company was available for comment today but further announcements are expected imminently.just-drinks.com will be investigating the story further — watch the site for details:

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)


Already a Member? LOGIN HERE


Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks

FIND OUT MORE