The brand attracted criticism for its high levels of sugar and for its packaging which resembled that of pure orange juice even though the product actually only contains 5% pure juice. However, one report of a child turning orange after consistently drinking too much of the product was attributed to the presence of beta carotene, a beneficial substance found in orange juice and carrots.
UK: Sunny D set for re-launch
The children's soft drink brand, Sunny Delight, is to be re-launched by Procter & Gamble in the UK following a sharp fall in sales. The brand had significant success in the children's drink market following its launch in 1998 but sales suffered after some negative publicity.
February 21, 2002