UK: Smithkline Beecham court challenge to ASA over Ribena Toothkind

The Advertising Standards Authority was outside its immediate area of expertise when it ruled an advertisement by the manufacturers of Ribena Toothkind was misleading, according to the chairman of the British Dental Health and Science Committee, Dr Geoff Craig.Commenting on the ASA's decision asking Smithkline Beecham to delete claims on advertisements that "Ribena Toothkind does not encourage tooth decay", Dr Craig told just-drinks.

The Advertising Standards Authority was outside its immediate area of expertise when it ruled an advertisement by the manufacturers of Ribena Toothkind was misleading, according to the chairman of the British Dental Health and Science Committee, Dr Geoff Craig.Commenting on the ASA’s decision asking Smithkline Beecham to delete claims on advertisements that “Ribena Toothkind does not encourage tooth decay”, Dr Craig told just-drinks.

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