SABMiller is to begin selling Miller Genuine Draft on draught in pubs and bars across Scotland.
The launch will take place in a “limited number” of on-trade outlets in April, supported by branded glasses and point-of-sale marketing, said SABMiller’s UK and Ireland subsidiary, Miller Brands.
Darren Tendler, Miller Brands sales director, said: “The Scottish premium draught market is crowded with brands that are undifferentiated and offer consumers the same choice and taste profile.
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