Umbro Hypotonic, hailed by its makers as the first of a new generation of sports drinks, gains its UK consumer launch this month (June 2000).The first million and a half drinks products (500 ml sports bottles, 250 ml cans and 330 ml foil pouch packs) are now rolling off production lines in a move set to shake up the global sports beverage market.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Already a Member? LOGIN HERE

Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks