• Category – Spirits, whiskey, US, flavoured, 35% abv
  • Available – From mid-September
  • Location – The US, available to both the on- and off-premise channels
  • Price – SRP of US$21.99 per 75cl bottle

Craft distiller Two Trees Beverage Co has lined up two ‘seasonal’ additions to its range of flavoured whiskies in the US.

The North Carolina-based company, which operates a “rapid-ageing process”, will release pumpkin spice and peppermint variants of its namesake whiskey brand in the run-up to the Autumn. The pair utilise this process and join a portfolio that includes Two Trees vodka and whiskey as well as the flavoured line.

“Unique product varieties such as these tend to expand category sales versus cannibalising existing sales,” said CEO Chad Slagle.” Our exclusive and proprietary process delivers exceptional taste on a consistent basis with differentiation that consumers cannot find anywhere else.”

The company also produces spirits for private label expressions and “established beverage brands that are looking for ways to diversify portfolios”.

Why identity politics is more important than ever in aged spirits marketing – Click here for a Just Drinks comment

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