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January 25, 2022

Treasury Wine Estates’ 19 Crimes Martha’s Chard – Product Launch

By Rhodri Morgan

  • Category – Wine, Chardonnay, the US, 13.8% abv
  • Available – From this month
  • Location – The US, available in the off-premise channel
  • Price – SRP of US$11.99 per 75cl bottle

Treasury Wine Estates has launched another varietal from its 19 Crimes wine brand in the US.

Martha’s Chard, announced today, has been created in partnership with US businesswoman Martha Stewart. The California-grown Chardonnay, the first in the brand’s portfolio, is available now from selected retailers across the US.

The new release joins other celebrity-endorsed wines in 19 Crimes’ portfolio, including US musician Snoop Dogg’s Snoop Cali Red and Cali Rose.

“The release of 19 Crimes Martha’s Chard comes as the brand has experienced explosive growth,” said Treasury’s brand marketing VP for the Americas, John Wardley. “We couldn’t be more excited to welcome Martha, an absolute icon of modern American culture, to the 19 Crimes family.”

In July, Treasury launched a range of 19 Crimes hard seltzers in the UK.

What’s coming up in wine in 2022? – Click here for Just Drinks’ predictions for the year ahead

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