A new Coca-Cola Co sampling programme in Australia is to include an interactive TV advert and an outdoor advertising panel that dispenses free samples when consumers speak to it.
This week in soft drinks & bottled water, featuring Vita Coco’s appeal to PepsiCo, Aaron Paul pushes Vitaminwater and Dean Foods buys Uncle Matt’s Organic
Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.