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April 27, 2021

The Loch Lomond Group’s Loch Lomond Remarkable Stills Series, 45 Year Old – Product Launch

The Loch Lomond Group has launched the first in a new range of ultra-premium scotch whiskies under its namesake brand.

By Giacomo Lee

The Loch Lomond Group’s Loch Lomond Remarkable Stills Series, 45 Year Old

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Category – Spirits, whisky, Scotch, single malt, 42.2% abv

Available – From this week

Location – The UK

Price – GBP3,450 (US$4,787) per bottle, limited to 200 units

The Loch Lomond Group has launched the first in a new range of ultra-premium Scotch whiskies under its namesake brand.

Loch Lomond 45 Year Old, unveiled today, was matured in American oak casks before spending a year in a first-fill Oloroso Sherry cask. The expression, which has already sold out on the company’s website, is currently limited to 200, 70cl bottles.

The release is the first of a three-strong ‘Remarkable Stills’ series that will showcase the company’s whiskies produced in its straight-neck pot stills.

“Our straight neck pot stills … place flavour at the centre of what we do,” said the company’s master blender, Michael Henry. “It is only fitting that we mark their significance to us through the Remarkable Stills Series.”

In August last year, the privately-owned company introduced a new look for Loch Lomond and incorporated the Inchmurrin and Inchmoan 12 year old expressions into the brand.

Why whisky/whiskey can no longer ignore the allure of flavours – click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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