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September 18, 2020

The Coca-Cola Co’s Fairlife Core Power Elite Strawberry – Product Launch

The Coca-Cola Co has added a new variant to its RTD Core Power Elite range in the US.

The Coca-Cola Co’s Fairlife Core Power Elite Strawberry

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
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Category – Soft drinks, functional, protein shake, flavoured

Available – From this month

Location – The US

Price – Not specified

The Coca-Cola Co has added a new flavour to its Fairlife Core Power Elite protein shake brand in the US.

Core Power Elite Strawberry is the third variant in the range, joining vanilla and chocolate. The brand extension is available nationwide in 14oz bottles and online in 12-packs through Amazon and Walmart’s website.

The Core Power Elite line, which targets “athletes and fitness enthusiasts”, contains 230 calories, 42g of protein, nine essential amino acids and 7g of sugar per 14oz bottle.

Earlier this year, Coca-Cola took full ownership of Illinois-based Fairlife, upping its stake from the original 42.5%. Fairlife was founded in 2012 as a partnership between the soft drinks giant and dairy cooperative Select Milk Producers.

What does the return of big soft drinks brands mean for health & wellness? – Click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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