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June 1, 2021

The Alkaline Water Co signs Caribbean distribution deal

The Alkaline Water Co has signed its first distribution deal for the Caribbean.

By Rhodri Morgan

SaluVid, a subsidiary of Puerto Rican distributor TraFon Group, will handle the US drinks brand owner’s portfolio in the country, as well as other Caribbean markets. Alkaline Water CEO Ricky Wright said the deal came as part of the company’s “aggressive” international expansion.

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“We are already on the shelves in Mexico … we have our eyes set on even more international markets in the future,” Wright added.

The CEO said the tie-up offered logistical benefits for the company, which will ship products to a Florida distribution centre before SaluVid handles the transportation and dispersion across the Caribbean.

Alkaline Water’s flagship offering, Alkaline88, is a still water with a pH of 8.8 and contains pink Himalayan minerals.

The distribution deal comes two weeks after the Arizona-based company signed former NBA player Shaquille O’Neal to a near-US$10m, three-year deal as an ambassador.

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Free Report
img

2022: So far In Venture Capital

Global investment in 2022 has been majorly dominated by North America, Europe, and Asia Pacific, whereas the Middle East, and South and Central America have recorded low investments comparatively. In light of this, Europe and North America have been identified as the major destinations for Private Equity and Venture Capital (PE/VC) investments.   GlobalData’s whitepaper analyzes which sectors PE/VC firms have been investing in, looking at Technology, Media, and Telecom, with these sectors recording $356 billion and a deal volume of over 10,000 deals in 2022. Healthcare, Financial Services, Business & Consumer Services, and Construction sectors have also seen high investment activity by PE/VC firms, recording a deal value of over $70 billion each.   But what can this mean for you?   Understand how the Deals Database on GlobalData Explorer can be leveraged to:  
  • Track the Aggregate Investment Volumes in PE/VC-Stage firms across geographies and sectors, in addition to viewing the specific deals that drove these volumes
  • Identify the top investors already active in any sector-Geography combinations
  • Assess the Performance of Financial and Legal Advisors, supporting the Dealmaking in any segment of choice (Customizable League tables)
  • Understand what is driving the PE/VC fundraising (Deal Rationale)
  Consult our full report here and optimize your business strategy.
by GlobalData
Enter your details here to receive your free Report.

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