Suntory Beverage & Food launched a new energy drink for “people in their 30s and 40s” under its Boss coffee brand. Suntory Iron Boss is the latest offering from the company’s widely-known Boss brand. The drink contains GABA (Gamma-Aminobutyric acid), B vitamins, arginine and caffeine and is aimed at “working people”.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Already a Member? LOGIN HERE

Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks