UK beer manufacturer St Peter’s Brewery Group has acquired London-based brewer Portobello Brewing.
Financial details of the deal were not disclosed.
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When asked how the group planned to grow the Portobello Brewing business, St Peter’s Brewery Group Richard Mather CEO told Just Drinks the investment “will be focused on the demand side of the business”.
He added: “It will be used to drive growth by supporting existing customers and attracting new customers by leveraging St Peter’s Brewery Group’s wider portfolio.”
Portobello Brewing’s portfolio includes the 4.6% abv Market Porter and 5% abv Stiff Lip IPA, which are made in keg, cask and bottled formats. Its products are sold across the UK through its website and the 19 pubs run by the Portobello Starboard group across London.
Commenting on the acquisition in an official statement, Portobello Brewing managing director Rob Jenkins said the move would “bring increased investment, improved brewing capabilities and enhanced marketing support for our products”.
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By GlobalDataFounded in 2013, Portobello Brewing employs a team of 18 people at its brewery in White City, west London, headed up by Jenkins. His role, as well those belonging to his team, will not be affected by the transaction, with production to still take place at the White City brewery, St Peter’s Brewery said.
Mather added: “This is an exciting development in line with our goal of working with great people and brands. The aim being to accelerate growth and innovation through building long-term relationships with customers and consumers. We are looking forward to supporting Rob and his team in this new chapter for Portobello Brewing.”
The acquisition of Portobello follows on from the group’s purchase of Curious Brewery for an undisclosed sum in 2023. The deal also included the Wild Beer brand, which Curious itself bought out of administration earlier that same year.
St Peter’s Brewery is the holding company for St Peter’s Brewery Co., based in Suffolk in the East of England.
According to Companies House filings yesterday (10 October), St Peter’s Brewery Group has changed its name to Sunrise Alliance Beverages. The group declined to comment on the matter to Just Drinks.
The St Peter’s Brewery beer brand is sold to UK retailers including Sainsbury’s, Tesco, and Morrisons but the business is “predominantly export-focused”, Mather told Just Drinks. Its international markets include the US, Canada, Mexico, Italy, France and Germany.
