Riojan wine is set to gain from a €3m promotional budget to boost sales, primarily abroad, after the regional government of La Rioja,  allocated €210,000 in subsidies.


A report in the Spanish News Digest said the subsidy was granted under an agreement signed between the regional minister of agriculture, Javier Erro, and the president of the
Regulatory Council of the Rioja Designation of Origin, Angel de Jaime Baro.
Promotional events will now follow in Germany, the UK, Denmark and Mexico.


The report said that the regional government of Navarre had also allocated a €30,000 subsidy.

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now