South Africa has become the third country outside the USA to introduce Vanilla Coke and expectations are that it will prove as successful as it was in its homeland, Canada and Australia.
The national role out of the new beverage is underway and it is already starting to cause a high level of interest according to Coca-Cola.
Go deeper with GlobalData
Related Company Profiles
South Africa is the 10th largest Coca-Cola market in the world and is a R10 billion business. The Coca Cola brand has an 18% share of the total non-alcoholic market in this country and it is felt that the introduction of the new flavour will boost this significantly.
This is the first major launch of a Coke product in the country since the introduction of Coke Lite in the late 1990s.
The Vanilla Coke launch is to be backed up by a full advertising/media programme.
Free Report
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
You will receive an email shortly. Please check for download the Report.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataFree Report
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
You will receive an email shortly. Please check for download the Report.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.