Category – Beer, IPA, 7% abv
Available – From this month
Location – The US, nationwide
Price – SRP of US$9.99 per six-pack of 34cl cans

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

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Sapporo Holdings has introduced a West Coast IPA to its Anchor Brewing Co roster in the US.

Anchor Brewing West Coast IPA is the latest addition to the San Francisco craft brewer’s line-up and is available in both can and draught formats across on- and off-premise channels in the country. The 7% abv beer joins Anchor’s year-round portfolio, which includes last year’s additions of a tropical Hazy IPA and a Pilsner.

The beer is produced using a mixture of US-grown variety hops – Nugget, Citra, Sultana and Cascade.

“Our West Coast IPA is a celebration of our Bay Area roots, and Anchor’s long history with dry hopping,” said Anchor’s assistant brewmaster, Dane Volek. “We’ve been experimenting with variations at our taproom in San Francisco and perfecting our version of this respected style to land on this vibrant and balanced beer.”

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

By GlobalData