Coffee is the dominant sector in the French hot drinks market but its value is declining. Tea, on the other hand, is becoming more popular. In 2002, coffee was worth $1.53 billion, while tea sales were just $280 million. Despite impressive growth in the tea sector, which is set to reach $348 million in 2007, its small size means that it will not pose any short-term threat to the dominance of coffee.
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Source: Datamonitor, “Hot Drinks in France to 2007” (DMCM0497)
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