Rémy Cointreau will announce its nine-month and third-quarter results on Thursday. Here, just-drinks looks at the spirits producer’s activities in the three months to the end of December:
- At the start of October, Rémy’s Bruichladdich Scotch whisky brand released the latest iteration of its Octomore single malt. The product was launched for sale online
- Following the announcement of the company’s Q2 and H1 trading update in mid-October, analysts hailed signs of “momentum returning” to Rémy after the company reported a 6.1% rise in first-half reported sales to EUR500.7m (US$572.7m)
- Towards the end of October, the group unveiled a global marketing campaign for its Rémy Martin Cognac brand. Speaking to analysts and journalists at the brand’s headquarters in Cognac, Remy Martin CEO Eric Vallat said the new activation was aimed at the so-called ‘slash generation’ – consumers who do not want to be defined by one particular thing. Like many other recent launches, the company hopes to go beyond getting consumers to simply buy a product – they want them to experience the brand
- At the end of the month, Rémy sold its Basque liqueur Izarra to UK-based company Spirited Brands
- Then, the company developed a bursary programme through its Cointreau brand to support creative women
- Speaking at Canadean’s Spirits Strategies Congress at the start of November, a Rémy exec said the tradition of gifting in China is not coming back, but the Government’s stance against luxury on-trade could soften if the country’s slowdown continues
- In mid-November, Rémy announced that it had made a film starring John Malkovich for its Louis XIII Cognac brand. ‘100 Years – The Movie You Will Never See’ will be released in 100 years’ time
- In December, the company unveiled a EUR300 (US$330) plinth for its limited-edition AEN Metaxa.
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