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Lap of luxury - How Remy Cointreau plans to kick-start Cognac - Comment

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The latest brand to join the quest to recruit new Coganc drinkers is Remy Cointreau's Remy Martin. The company revealed its new campaign to analysts and journalists at its headquarters in Cognac, with the aim of turning the consumer view of "I respect Remy Martin, they have a great product" to "I love Remy Martin, it's the brand for me."


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