Rémy Cointreau is undertaking a trial to reduce the weight of the bottle for its Champagne Telmont brand. The pilot, which will reduce the weight of Telmont’s bottles from 835gm to 800gm, is taking place on a batch of 3,000 bottles at the Telmont Estate in Damery. If successful, the division hopes to bring the first 800gm bottles of Telmont Réserve Brut to market from 2025. Bottles will be monitored and analysed over a six-month period to ensure they are safe for sale. The experiment is part of Telmont's carbon emissions reduction programme. The sustainability-focused Champagne house has already committed to using 100% recyclable energy and aims to become a fully-organic estate by 2025. Around 20% of CO2 emissions generated in the production of the Champagne come from the bottle at present. “Telmont is a traditional house that embraces innovation, especially when it enables us to reduce our carbon footprint,” said Telmont president Ludovic du Plessis. “I sincerely hope that what we are testing today … will be a step forward for the Champagne region.” Earlier this year, actor Leonardo Di Caprio acquired an equity stake in Champagne Telmont, which is majority-owned by Rémy Cointreau. Why e-commerce is a channel brand owners must target – and fast - Click here for a Just Drinks focus