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March 17, 2021

Red Bull’s Summer Edition Dragon Fruit – Product Launch

Red Bull has launched another limited-edition seasonal flavour.

Red Bull’s Summer Edition Dragon Fruit 

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Category – Energy drink

Available – From 29 March

Location – The US; Walmart initially

Price – TBC

Red Bull has launched another limited-edition seasonal flavour.

Red Bull Summer Edition Dragon Fruit is the latest in the Red Bull Summer series that has also included Watermelon, Beach Breeze and Coconut Berry. The flavour contains the same amount of caffeine as orginal Red Bull – 80mg of caffeine per 25cl serving.

Summer Edition Dragon Fruit will be available in 25cl and 35cl cans in Walmart from 29 March and in other US convenience outlets including ExtraMile, Terrible’s and Cumberland Farms from 26 April.

In terms of US sales, the Austria-based Red Bull lags energy drinks rival Monster Beverage Co. However, in November, Cowen analyst Vivien Azer wrote that Red Bull was gaining share over Monster in the US, in part due to its in-house distribution system. 

Why energy and functional drinks should be wary of coffee’s renewed attack on the caffeine occasion – click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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