Red Bull‘s Summer Edition Dragon Fruit 

Category – Energy drink

Available – From 29 March

Location – The US; Walmart initially

Price – TBC

Red Bull has launched another limited-edition seasonal flavour.

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By GlobalData

Red Bull Summer Edition Dragon Fruit is the latest in the Red Bull Summer series that has also included Watermelon, Beach Breeze and Coconut Berry. The flavour contains the same amount of caffeine as orginal Red Bull – 80mg of caffeine per 25cl serving.

Summer Edition Dragon Fruit will be available in 25cl and 35cl cans in Walmart from 29 March and in other US convenience outlets including ExtraMile, Terrible’s and Cumberland Farms from 26 April.

In terms of US sales, the Austria-based Red Bull lags energy drinks rival Monster Beverage Co. However, in November, Cowen analyst Vivien Azer wrote that Red Bull was gaining share over Monster in the US, in part due to its in-house distribution system. 

Why energy and functional drinks should be wary of coffee’s renewed attack on the caffeine occasion – click here for a just-drinks comment