Share this article
  • Category – Spirits, whiskey, Irish, 46% abv
  • Available – From 20 September
  • Location – Ireland, the UK, online
  • Price – SRP of EUR95 (US$112) per 70cl bottle

Pernod Ricard has released the first whiskey to be distilled at its Method and Madness Irish spirits distillery.

Method and Madness Rye and Malt Irish Whiskey spent time in ex-Bourbon American oak barrels and uses a 60/40 blend of rye and malt. As well as selected UK and Irish retailers, the limited-edition expression can be purchased at Dublin airport.

It is the first whiskey to come from Pernod’s micro distillery project inside the Midleton distillery, where Jameson is made. A Method and Madness gin was released in 2019.

“It has been an honour to be part of the micro distillery team from its inception in 2015 to today, sharing the first ever drops of whiskey produced there with the world,” said distiller Katherine Condon. “We have questioned tradition and challenged convention to  drive the Irish whiskey category forward for a new generation of creators, consumers, and indeed, suppliers.”

After the COVID-19 earthquake, prepare for the inflation tsunami – Click here for a Just Drinks comment

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData