• Category – RTD, spirits-based, 7% abv
  • Available – From this month
  • Location – New Zealand, Australia, Austria, with more markets to follow in Spring 2023
  • Price – Not immediately available

Pernod Ricard has rolled out two RTDs from its Malfy gin brand.

Malfy Con Limone Gin & Tonica and Malfy Rosa Gin & Tonica will launch in Austria this month, after a successful trial in Australia and New Zealand. The pair use Malfy’s flagship gin and Malfy Rosa gin as their base spirits, respectively, with the former adding limoncello and natural mint flavours and the latter featuring a “hint of natural rosemary flavour”, according to the brand owner.

The 7% abv duo, which are available in four-packs or single-serve bottles, have been introduced in a bid by Pernod to tap into the market for RTDs, which is growing at 26.4% and forecast to continue achieving double-digit growth until 2025, according to IWSR figures cited by the group.

“As consumer demand for convenience continues, we are delighted to be launching a .. super-premium ready-to-drink option for those looking for a sophisticated drinking experience without the effort,” said Malfy’s global brand director, Toni Ingram. “Malfy Gin & Tonica’s easy and convenient format delivers the high-quality drinking experience our consumers are looking for and provides a stylish solution for restaurants, bars and hotels, as well as hosting at home.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Malfy was acquired by Pernod from New-York based Biggar & Leith in June 2019. The brand operates out of Pernod’s The Gin Hub division, which also includes Beefeater, Plymouth and Seagram’s.

US spirits consumers state their future preferences – Any surprises? – Click here for a Just Drinks comment