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March 8, 2022

Pernod Ricard’s Jameson Ginger & Lime – Product Launch

Jameson joins the RTD race in the US

By James Beeson

  • Category – RTD, Irish whiskey-based, 6% abv
  • Available – From next week
  • Location – Available nationwide in the US
  • Price – SRP of US$14.99 for 4 x 34cl cans

Pernod Ricard has announced a ginger & lime canned premix from its Jameson brand in the US.

Jameson Ginger & Lime is the first foray into RTDs for Jameson and will launch in time for St Patrick’s Day next week, the company said. The premix will be available in the country’s off-premise channel in a four-pack format and via on-demand etailer Drizly at an SRP of US$14.99.

Pernod has previously released a ginger ale & lime RTD from Jameson in the UK and Ireland, at a lower 5% abv.

 “The past two years have underscored the mandate to provide consumers with quality products in a convenient way,” said Pernod Ricard USA’s VP of marketing for Jameson, Sona Bajaria. “With nine out of ten consumers [according to Pernod market research] interested in purchasing a Jameson Ginger & Lime ready-to-drink, this expansion was a natural next step.”

Jameson's RTD debut comes as the segment is performing strongly in the US. Volumes in the 'flavoured alcoholic beverage' category topped 3.9bn litres in 2021 (up from 1.52bn litres in 2017), according to GlobalData. The category is expected to grow at a compound annual growth rate of 12.4% between 2021 and 2026. 

Last month, Pernod’s major spirits rival, Diageo, announced plans to open a US$110m facility in Plainfield, Illinois specifically for the packaging of RTDs. The new facility will have an annual capacity of around 25m cases.

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