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March 8, 2022

Pernod Ricard’s Jameson Ginger & Lime – Product Launch

Jameson joins the RTD race in the US

By James Beeson

  • Category – RTD, Irish whiskey-based, 6% abv
  • Available – From next week
  • Location – Available nationwide in the US
  • Price – SRP of US$14.99 for 4 x 34cl cans

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Pernod Ricard has announced a ginger & lime canned premix from its Jameson brand in the US.

Jameson Ginger & Lime is the first foray into RTDs for Jameson and will launch in time for St Patrick’s Day next week, the company said. The premix will be available in the country’s off-premise channel in a four-pack format and via on-demand etailer Drizly at an SRP of US$14.99.

Pernod has previously released a ginger ale & lime RTD from Jameson in the UK and Ireland, at a lower 5% abv.

 “The past two years have underscored the mandate to provide consumers with quality products in a convenient way,” said Pernod Ricard USA’s VP of marketing for Jameson, Sona Bajaria. “With nine out of ten consumers [according to Pernod market research] interested in purchasing a Jameson Ginger & Lime ready-to-drink, this expansion was a natural next step.”

Jameson's RTD debut comes as the segment is performing strongly in the US. Volumes in the 'flavoured alcoholic beverage' category topped 3.9bn litres in 2021 (up from 1.52bn litres in 2017), according to GlobalData. The category is expected to grow at a compound annual growth rate of 12.4% between 2021 and 2026. 

Last month, Pernod’s major spirits rival, Diageo, announced plans to open a US$110m facility in Plainfield, Illinois specifically for the packaging of RTDs. The new facility will have an annual capacity of around 25m cases.

The themes that will fill the consumer’s headspace in 2022 – Click here for a Just Drinks focus

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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