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January 11, 2022

Pernod Ricard’s Ceder’s joins ‘Dry January’ with revamp

By Andy Morton

Pernod Ricard has overhauled UK non-alcoholic spirit brand Ceder’s. The distilled mixer has a new label and will be the subject of a marketing campaign timed to coincide with ‘Dry January’, the month-long pledge to abstain from alcohol. Pernod said today the revamp aims to break the stereotype of how Dry January is perceived as…

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