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February 2, 2022

Pernod Ricard’s Avión Reserva Cristalino Tequila – Product Launch

A lively week for Tequila includes a new expression from Pernod Ricard's Avion brand

By Richard Woodard

  • Category – Spirits, Tequila, Mexico, 40% abv
  • Available – From this week
  • Location – The US, Mexico and St Barts, ahead of Europe expansion in the Summer
  • Price – SRP of US$149 per 75cl bottle

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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by GlobalData
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Pernod Ricard-owned Tequila brand Avión has added to its Reserva line-up with the launch of Avión Reserva Cristalino Tequila.

Distilled in the highlands of Jalisco, the Tequila is a blend of 12-month-old Añejo with a touch of three-year-old Extra Añejo Reserva, which is then double-charcoal filtered to create its clear appearance. Developed in collaboration with spirits judge and cocktail expert Virginia Miller, the Tequila is said to have “unparalleled smoothness with a fruity floral character, which carefully balances the citric nuances of agave with the signature taste and aroma of barrel ageing”.

Xavier Zamudio, global marketing manager for Avión, said: “Through the introduction of Avión Reserva Cristalino, we have crafted a Tequila that pays homage to every step in our production process – from field to bottle – showcasing the uniqueness of our terroir, the character of our agave, the purity of our distillation and the delicate relationship with wood during ageing.”

Also today, Germany’s Mast-Jagermeister announced the purchase of an unspecified-size holding in Tequila peer Teremana.

Will 2022 see another M&A splurge in Tequila? – Click here for a Just Drinks focus

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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