View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 16, 2021

Pernod Ricard lines up Beefeater RTDs for UK release

Pernod Ricard is to launch a range of Beefeater gin RTD cocktails in the UK after a trial in two other markets.

Pernod Ricard is to launch a range of Beefeater gin RTD cocktails in the UK after a trial in two other markets.

The three gin & tonic flavours will roll out from this month to the UK convenience channel and wider off-premise, Pernod said today. The 4.9%-abv premixes carry an SRP of GBP2 (US$2.75) per 25cl can.

The range comprises:

  • Beefeater London Dry Gin & Tonic
  • Beefeater Pink Strawberry Gin & Tonic
  • Beefeater Blood Orange & Tonic

The RTDs were given a pilot launch in Ireland and Australia last May. For the UK release, the cans have been given a new look and feel to align with Beefeater’s updated packaging across the range, which was unveiled earlier this year. The new Beefeater bottle uses less plastic than previous versions and features a paper label instead of a PVC one.

The packaging is one of a number of Beefeater innovations launched in recent months, including the 20%-abv Beefeater Light and new flavour Beefeater Peach & Raspberry.

Why COVID has changed trade shows forever – Click here for a just-drinks focus

Related Companies

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks