- Category – soft drinks, energy
- Available – From this week
- Location – The US, available online
- Price – Not immediately available
PepsiCo has launched a limited-edition flavour from its Mtn Dew brand’s Game Fuel energy drink.
Mtn Dew Game Fuel CouRageous Sherbet is available now in zero- and mid-calorie formats while stocks last exclusively from Game Fuel’s website. The new variants were created in partnership with US video game streaming personality Jack ‘CouRage’ Dunlop.
Until 24 June, consumers who pre-order CouRageous Sherbet can receive a limited edition ‘CouRage’ trading card. Additionally, eligible US consumers who purchase any 12x 47cl-can pack from 24 June to 26 November will register for a chance to win one of ten prize bundles including merchandise, mini-fridges as well as a personalised video greeting from CouRage.
PepsiCo said Mtn Dew Game Fuel is its first product line to be designed specifically for gamers, with each re-sealable 47cl can containing 120mg of caffeine.
Earlier this week, Gamma Enterprises released a second flavour in its G Fuel energy drink’s collaboration with Swedish YouTuber, PewDiePie.