PepsiCo’s Mtn Dew Game Fuel CouRageous Sherbet (left and centre-left) and Game Fuel CouRageous Sherbet Zero (centre-right and right)
  • Category – soft drinks, energy
  • Available – From this week
  • Location – The US, available online
  • Price – Not immediately available

PepsiCo has launched a limited-edition flavour from its Mtn Dew brand’s Game Fuel energy drink.

Mtn Dew Game Fuel CouRageous Sherbet is available now in zero- and mid-calorie formats while stocks last exclusively from Game Fuel’s website. The new variants were created in partnership with US video game streaming personality Jack ‘CouRage’ Dunlop.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Until 24 June, consumers who pre-order CouRageous Sherbet can receive a limited edition ‘CouRage’ trading card. Additionally, eligible US consumers who purchase any 12x 47cl-can pack from 24 June to 26 November will register for a chance to win one of ten prize bundles including merchandise, mini-fridges as well as a personalised video greeting from CouRage.

PepsiCo said Mtn Dew Game Fuel is its first product line to be designed specifically for gamers, with each re-sealable 47cl can containing 120mg of caffeine.

Earlier this week, Gamma Enterprises released a second flavour in its G Fuel energy drink’s collaboration with Swedish YouTuber, PewDiePie.

If Cristiano Ronaldo disapproves of Coke, do consumers too? – Click here for a Just Drinks analysis

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
ROBOT Kombucha by Net Zero Foods has won the Innovation Award in the Probiotic Beverages category in the 2025 Just Drinks Excellence Awards. Discover how this AI-developed, 100% organic, low-sugar probiotic cola is reshaping gut-health drinks while championing bee-friendly, sustainable sourcing.

Discover the Impact