View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
July 1, 2021

PepsiCo’s KeVita Prebiotic Shots – Product Launch

The new range is packaged in on-the-go 2oz bottles.

By Andy Morton

  • Category – Soft drinks, fermented beverages
  • Available – From this Summer
  • Location – The US, available from  grocery, drug, convenience and speciality food stores
  • Price – US$3.29 per 2oz bottle

PepsiCo has launched an on-the-go fermented beverage designed to promote gut health.

Hitting the US in the coming weeks. KeVita Prebiotic Shots is a three-strong range of water-kefir-culture drinks packaged in 2oz (5.9cl) bottles. Each bottle contains 3g of prebiotic fibre to support digestive health.

Prebiotics are the food that gut bacteria feeds on and a form of dietary fibre.

The three flavours in the new range are:

  • Beet Lemon
  • Blueberry Mint
  • Turmeric Ginger

“At KeVita, we’re all about providing delicious functional drinks to fit a variety of taste preferences and lifestyles, which is why we’re thrilled to add Prebiotic Shots to our roster,” said Anup Shah, chief marketing officer for juice brands at PepsiCo Beverages North America. “As we head into summer, our consumers are looking for products that deliver on taste and provide functional benefits.”

PepsiCo acquired KeVita in 2016. Starting out as a kombucha, the brand now boasts 24 flavours of Sparkling Probiotic Drink, Master Brew Kombucha and Apple Cider Vinegar Tonic.

KeVita – What has PepsiCo bought? – Click here for a Just Drinks focus from 2016

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks