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July 1, 2021

PepsiCo’s KeVita Prebiotic Shots – Product Launch

The new range is packaged in on-the-go 2oz bottles.

By Andy Morton

  • Category – Soft drinks, fermented beverages
  • Available – From this Summer
  • Location – The US, available from  grocery, drug, convenience and speciality food stores
  • Price – US$3.29 per 2oz bottle

PepsiCo has launched an on-the-go fermented beverage designed to promote gut health.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Hitting the US in the coming weeks. KeVita Prebiotic Shots is a three-strong range of water-kefir-culture drinks packaged in 2oz (5.9cl) bottles. Each bottle contains 3g of prebiotic fibre to support digestive health.

Prebiotics are the food that gut bacteria feeds on and a form of dietary fibre.

The three flavours in the new range are:

  • Beet Lemon
  • Blueberry Mint
  • Turmeric Ginger

“At KeVita, we’re all about providing delicious functional drinks to fit a variety of taste preferences and lifestyles, which is why we’re thrilled to add Prebiotic Shots to our roster,” said Anup Shah, chief marketing officer for juice brands at PepsiCo Beverages North America. “As we head into summer, our consumers are looking for products that deliver on taste and provide functional benefits.”

PepsiCo acquired KeVita in 2016. Starting out as a kombucha, the brand now boasts 24 flavours of Sparkling Probiotic Drink, Master Brew Kombucha and Apple Cider Vinegar Tonic.

KeVita – What has PepsiCo bought? – Click here for a Just Drinks focus from 2016

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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