Pepsi Raw uses unheated cola spices for “a more refreshing taste”, PepsiCo said. A zero-sugar version will be launched alongside a regular Pepsi Raw, both with an SRP of JPY115 (US$1.05) per 34cl can.

A statement late last week described the CSD as offering “the highest level of exhilaration in Pepsi history”.

PepsiCo, which uses Suntory Holdings as its Japanese bottler, said Pepsi Raw adds to its portfolio of Japan-only beverages. The company launched a Japan-only Pepsi in 2019 that uses the yuzu fruit as a flavouring. The previous year, three flavours were added to the Pepsi J-Cola line-up including a Midnight variant that was infused with cinnamon.

The Coca-Cola Co also makes a number of Japan-only drinks. In 2017, Coca-Cola Japan released Coca-Cola Plus, a fibre-enriched, “fat-blocking” soft drink.

How soft drinks can make the most of the reopening on-premise and foodservice channels – Click here for a Just Drinks comment

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Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

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ROBOT Kombucha by Net Zero Foods has won the Innovation Award in the Probiotic Beverages category in the 2025 Just Drinks Excellence Awards. Discover how this AI-developed, 100% organic, low-sugar probiotic cola is reshaping gut-health drinks while championing bee-friendly, sustainable sourcing.

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