PepsiCo has released a football-focused activation for its namesake CSD brand, as it looks to tap into the global popularity of the sport.

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GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

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Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

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