Finnish food-and-beverage group Paulig is planning to reorganise its business, a move that could result in up to 55 redundancies.
In a statement yesterday (1 September), Paulig said it is aiming to “strengthen competitiveness, support growth and improve profitability in a rapidly changing market environment”.
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The new structure would create three business areas – Branded Foods, Customer Brands and Coffee – replacing the current Branded and Customer Brands set-up.
The new structure is expected to take effect by 1 January at the latest.
Up to 110 office or managerial roles across Paulig’s organisation may be affected, with a maximum of 55 potential redundancies, according to the statement.
When asked for further clarification on the job cuts, a Paulig spokesperson said: “At this stage, it is too early to provide details on job numbers. We have initiated consultation processes in relevant countries in line with local legislation.”
In the statement, Paulig CEO Rolf Ladau said: “It is critical for us to remain competitive and deliver on our growth strategy and profitability.
“The planned changes will strengthen our ability to focus on our core businesses, improve how we operate, and ensure we are well positioned for success.”
Elaborating on the rationale for the split, the spokesperson said the creation of a standalone coffee unit reflects the “unique dynamics” of that market, including green coffee price volatility, climate-change impacts and complex global supply chains.
By separating coffee, “we can strengthen our focus on a business with different market dynamics compared to the rest of our portfolio”, the spokesperson added.
Paulig told Just Drinks the reorganisation does not signal any intention to dispose of one of the future business units.
The company did not disclose a revenue split for the planned three divisions.
However, the spokesperson said sales in Paulig’s food categories rose to more than €1bn ($1.16bn) in 2025, driven mainly by growth in the Branded business area, led by brands including Santa Maria, Conimex and Paulig coffee.
According to Paulig’s annual report, 2025 revenue increased 16% to €1.39bn, while comparable EBITDA rose to €146.8m from €129.4m. Net profit was €55.1m, down from €65.8m a year earlier.
The planned changes will also reshape Paulig’s leadership team.
Lenita Ingelin, the SVP of Paulig’s Branded business, is set to become SVP of the Branded Foods business.
CMO Mariell Toiger is set to take the role of SVP of the Coffee business unit, while Kati Nurminen, currently director of brand and portfolio, is due to become CMO.
Ladau, CFO Juha Väre and Customer Brands head Noel Clarke are among those staying in their current roles.
Paulig, which employs around 2,700 people in 13 European countries, has 14 production facilities across Europe, according to its annual report.
In March, the company sold its Risenta brand to Swedish consumer goods company Midsona as part of its “strategy to sharpen focus” on world foods and Tex Mex.
