UK-based group Nichols has warned that its Ramadan-related success in the Middle East could be hit this year by a new tax that will increase some soft drinks’ retail prices in the region by 50%.
Nichols working on Middle East sugar tax mitigation for Vimto in 2020
UK-based group Nichols has warned that its Ramadan-related success in the Middle East could be hit this year by a new tax that will increase some soft drinks' retail prices in the region by 50%.