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November 13, 2020

Monster Beverage Corp’s Monster Hydro Super Sport re-signs Tiger Woods

Monster Beverage Corp's Monster Energy division has renewed its sponsorship arrangement with defending Masters golf tournament champion Tiger Woods.

Monster Beverage Corp’s Monster Energy division has renewed its sponsorship arrangement with defending Masters golf tournament champion Tiger Woods.

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The company said this week that the agreement, under its Monster Hydro Super Sport brand, will see Woods continue as part of the brand’s team. While Woods has been using a Monster Energy-sponsored golf bag since 2016, his role has been expanded this year to also represent Monster Hydro Super Sport.

Financial details behind the move were not disclosed.

“Monster Hydro Super Sport and the entire Monster Energy family are honoured to have Tiger Woods continue on as a part of our team,” said the CMO of the Monster Energy unit, Dan McHugh. “Tiger has had a phenomenal career and we’re excited for his continued success with Monster Energy.”

This year’s Masters, at the Augusta National Golf Club in Georgia, started yesterday and runs over the weekend.

Monster Hydro Super Sport contains “functional ingredients” such as BCAAs, sodium, potassium, calcium, magnesium and additional caffeine. Each bottle contains 70 calories and the drink available in two flavours – Red Dawg and Blue Streak.

Earlier this week, Monster Beverage Corp reported a near-7% increase in sales from the first nine months of this year. The performance represented a record quarterly-high for the company, which is part-owned by The Coca-Cola Co.

What does the return of big soft drinks brands mean for health & wellness? – Click here for a just-drinks comment

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Free Whitepaper
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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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