Monster Beverage Corp’s Monster Energy division has renewed its sponsorship arrangement with defending Masters golf tournament champion Tiger Woods.
The company said this week that the agreement, under its Monster Hydro Super Sport brand, will see Woods continue as part of the brand’s team. While Woods has been using a Monster Energy-sponsored golf bag since 2016, his role has been expanded this year to also represent Monster Hydro Super Sport.
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Financial details behind the move were not disclosed.
“Monster Hydro Super Sport and the entire Monster Energy family are honoured to have Tiger Woods continue on as a part of our team,” said the CMO of the Monster Energy unit, Dan McHugh. “Tiger has had a phenomenal career and we’re excited for his continued success with Monster Energy.”
This year’s Masters, at the Augusta National Golf Club in Georgia, started yesterday and runs over the weekend.
Monster Hydro Super Sport contains “functional ingredients” such as BCAAs, sodium, potassium, calcium, magnesium and additional caffeine. Each bottle contains 70 calories and the drink available in two flavours – Red Dawg and Blue Streak.
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By GlobalDataEarlier this week, Monster Beverage Corp reported a near-7% increase in sales from the first nine months of this year. The performance represented a record quarterly-high for the company, which is part-owned by The Coca-Cola Co.
