Molson Coors has struck back in the battle of the light beers, with a new advert in the US for Miller64 featuring distinguished mathematician Dr Ken Ono. https://www.youtube.com/watch?time_continue=69&v=KvdOF6qeuXk&feature=emb_logo The tongue-in-cheek ad, unveiled this week, is in response to the recent US launch by A-B InBev of its 80-calorie beer, Bud Light Next. The spot follows a nationwide survey by Molson Coors in which it revealed that 7% of Americans believe the number 80 is smaller than 64. To clear up the confusion, The Miller64 brand owner has enlisted Dr. Ono to front the ad, which invites US consumers to head to www.whatnumberissmaller.com, where they could win a six-pack of Miller64. “I’ve seen a lot of complicated mathematical equations in my career, and worked to solve some of the most-complex integer partitions and modular forms,” said Ono. “What I can’t understand is why anyone would think 80 is smaller than 64.” Last month, Molson Coors ran a 'Dry-ish January' activation for the brand. The company is utilising the 2.8%-abv beer to capitalise on the rising consumer trend towards moderation. What’s coming up in beer in 2022? – Click here for Just Drinks’ predictions for the year ahead