- Category – Beer, lager, flavoured, 4% abv
- Available – From this month
- Location – The US, available nationwide
- Price – SRP US$12 per 12 pack of 12oz (34.1cl) slim cans
In preparation for warmer weather in the US, Molson Coors Beverage Co has launched an extension of its Blue Moon lager brand.
Blue Moon LightSky Tropical Wheat, which follows the 2020 release of Blue Moon LightSky Citrus, is a light beer with an abv of 4%, and a calorie count of 95. The brand owner is hoping to capitalise on the “exploding” popularity of light beer in the US, citing figures of a 500% sales increase for the segment over the last five years.
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Molson Coors also claimed that the two LightSky flavours have helped grow sales of the core Blue Moon Belgian White.
“We think these two products together are going to bring a lot of attention to the Blue Moon brand, overall,” said the senior director of marketing for Molson Coors’ above-premium brands, Mara Schaefer. “The tropical flavor is going to be really exciting and bring a refreshing taste as we get closer to warmer weather.”
Earlier this year, Molson Coors broadened its working arrangement with the Coca-Cola Co to include a new alcoholic version of the latter’s Simply juice brand. In 2020, the pair came together for Topo Chico Hard Seltzer in the US.
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By GlobalData
