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November 16, 2020

Molson Coors Beverage Co unveils new Canadian craft beer range

Molson Coors Beverage Co has launched a new craft beer brand that will only be available in three Canadian provinces.

Molson Coors Beverage Co has launched a new craft beer brand that will only be available in three Canadian provinces.

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Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
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Fine Company will roll out in New Brunswick, Nova Scotia and Prince Edward Island before the end of the year, Molson Coors said. Two beers will initially launch under the brand – a 4.8%-abv blonde lager and a 5.1%-abv IPA – with more to follow next year.

Fine Company beers are brewed at Molson Coors’ Moncton, New Brunswick brewery and according to the company, give brewers at the site the chance to expand beyond making beers such as Molson Canadian and Coors Light. Molson Coors said the beers will also give non-craft-beer drinkers the opportunity to experiment.

“We are creating these gateway, easy-drinking styles so there is an opportunity to introduce someone to craft for the first time,” said James Hall, senior manager of innovation for Six Pints Speciality Beer Co, Molson Coors’ Canadian craft division.

Molson Coors opened the Moncton brewery in 2007. At the time, the facility was the company’s sixth brewery in Canada. In 2015, Molson Coors sold off its downtown Vancouver brewery and last year opened a new site in Chilliwack, British Columbia.

In October this year, the company started work on a multi-year overhaul of its main US brewery, in Colorado. The refit is part of Molson Coors’ restructuring programme.

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Free Whitepaper
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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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