Moet Hennessy's X by Glenmorangie single malt - Product Launch - Just Drinks
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Moet Hennessy’s X by Glenmorangie single malt – Product Launch

27 Apr 2021 (Last Updated April 27th, 2021 16:11)

Moet Hennessy has launched a Glenmorangie Scotch whisky designed for mixing cocktails at home.

Moet Hennessy’s X by Glenmorangie

Category – Spirits, whisky, Scotch, single malt, 40% abv

Available – From May

Location – Worldwide

Price – In the UK, SRP of GBP30 (US$42) per 70cl bottle

Moet Hennessy has launched a Glenmorangie single malt designed for mixing cocktails at home.

X by Glenmorangie targets the rising trend for at-home consumption and is described as “perfect for tall, simple serves”. Moet Hennessy has created a range of serves for the no-age-statement expression, including mixes with cola and tonic.

X by Glenmorangie is a 40%-abv single malt Scotch whisky aged in Bourbon casks and finished in new char oak casks. A spokesperson for Moet Hennessy, the alcohol unit of LVMH, said the whisky is part of the core range and will be available worldwide.

“X by Glenmorangie came from our dream of creating even more flavour possibilities, with a single malt that’s made to mix,” said Glenmorangie’s director of whisky creation, Bill Lumsden. “Consulting with top bartenders, we crafted this sweeter, richer single malt for all those enjoying mixing at home.”

The coronavirus lockdown has seen home-cocktail consumption increase, and distillers are pushing easy-to-make serves to benefit. Speaking to just-drinks in January, Diageo CEO Ivan Menezes said the company’s marketing had pivoted “significantly” to capture more of the at-home occasion. In March, the group launched a flavoured extension for its Haig Club grain whisky brand that targets the aperitif occasion.

Why whisky/whiskey can no longer ignore the allure of flavours – Click here for a just-drinks comment