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May 24, 2018

MillerCoors seeks US block on HiteJinro beer logo

MillerCoors, the US unit of Molson Coors, has asked the US patent office to dismiss an application from South Korean alcohol giant HiteJinro for its Hite beer logo, due to the alleged possibility of consumers confusing it with branding for Miller Lite.

MillerCoors, the US unit of Molson Coors, has asked the US patent office to dismiss an application from South Korean alcohol giant HiteJinro for its Hite beer logo, due to the alleged possibility of consumers confusing it with branding for Miller Lite.

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