View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
May 18, 2022

Mark Anthony Group’s White Claw Hard Seltzer launches Refrshr range

Coming to the US this month

By Conor Reynolds

Mark Anthony Group has unveiled a lemonade-themed flavours extension from its White Claw Hard Seltzer brand.

Free Report
img

Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

The White Claw Hard Seltzer Refrshr range comprises four variants: Limón with Calamansi, Blood Orange & Black Raspberry, Blackberry & Red Cherry and Strawberry & Kiwi. All four, which carry an abv of 5%, will be available across the US this month in 35cl cans.

The White Claw Refreshr pack will retail at US$17.99 for 12 cans.

“White Claw is consistently innovating, looking for new and authentic ways to provide consumers with remarkable tasting refreshment,” said US CMO John Shea. “That’s why, with the launch of Refreshr, we’re taking an entirely new and different approach to lemonade, in a uniquely White Claw way, over-delivering on flavour while being incredibly sessionable.”

Last month, the brand owner debuted a summer marketing push for White Claw with its ‘Bring the Wave’ activation.

Is energy drinks experiencing a second coming? – Click here for a Just Drinks comment

Related Companies

Free Report
img

Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks