• Category – Spirits, whisky, Canadian, single grain, 42.5% abv
  • Available – From this month, time-limited
  • Location – Available in Canada, excluding Quebec
  • Price – SRP of CAD49.95 (US$38.93) per 75cl bottle

Mark Anthony Group’s Canadian whisky brand, Bearface, has launched Matsutake Release 01, the first in its ‘Wilderness Series’ line.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The new expression comprises single grain whisky of a non-specified age that has been infused with Matsutake mushrooms grown wild in British Columbia. Once distilled, the whisky is matured in ex-Sherry casks that are stored in former shipping containers for what the company refers to as Bearface’s “‘Elemental Ageing’ process”.

“In recent years, many of the world’s most acclaimed mixologists have been embracing the potential of umami-rich fungi as an inventive cocktail ingredient,” said Bearface’s “sommelier forager”, Bram Bolwijn.

Last year, Mark Anthony debuted Bearface’s Triple Oak expression, along with gin brand Glendalough, in Australia via an arrangement with distributor Vanguard Luxury Brands. The company also owns the White Claw hard seltzer market leader in the US.

See Also:

Supply Chain Special – What’s the impact on spirits? – Click here for a Just Drinks comment