Mark Anthony Brands has released a stronger version of its White Claw Hard Seltzer brand.

White Claw Surge, which has been released in the US this week, is available in Blood Orange and Cranberry flavours and carries an SRP of US$2.99 per 50cl can. Both variants, which contain 220 calories per serving, are on sale nationwide.

“We know some consumers are looking for a higher alcohol option from White Claw, and that’s what White Claw Hard Seltzer Surge delivers,” said White Claw’s US CMO, John Shea.

The brand owner also unveiled this week its third variety pack for White Claw, which contains three new variants of the original 5% abv hard seltzer; Strawberry, Pineapple and Blackberry. The trio are available in a four-pack of 35cl cans.

The release follows a busy few weeks for the hard seltzer market leader, debuting an alcoholic iced tea version in March followed by the launch of the brand’s first global marketing campaign, entitled ‘Let’s White Claw’ ahead of planned expansion to ten new global markets later this year.

Are hard seltzers paving the way for ‘soft seltzers’? – Click here for a just-drinks comment

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.