Mark Anthony Brands has released a stronger version of its White Claw Hard Seltzer brand.
White Claw Surge, which has been released in the US this week, is available in Blood Orange and Cranberry flavours and carries an SRP of US$2.99 per 50cl can. Both variants, which contain 220 calories per serving, are on sale nationwide.
“We know some consumers are looking for a higher alcohol option from White Claw, and that’s what White Claw Hard Seltzer Surge delivers,” said White Claw’s US CMO, John Shea.
The brand owner also unveiled this week its third variety pack for White Claw, which contains three new variants of the original 5% abv hard seltzer; Strawberry, Pineapple and Blackberry. The trio are available in a four-pack of 35cl cans.
The release follows a busy few weeks for the hard seltzer market leader, debuting an alcoholic iced tea version in March followed by the launch of the brand’s first global marketing campaign, entitled ‘Let’s White Claw’ ahead of planned expansion to ten new global markets later this year.
Are hard seltzers paving the way for ‘soft seltzers’? – Click here for a just-drinks comment
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
