Low-calorie variants are under-performing their standard formulation counterparts in soft drinks. But, what are the trends driving the migration away from low-calorie carbonates and towards other beverage options?

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Euromonitor International’s senior beverages analyst, Howard Telford, shares his insights.

?This item is hosted courtesy of Euromonitor International.?

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

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ROBOT Kombucha by Net Zero Foods has won the Innovation Award in the Probiotic Beverages category in the 2025 Just Drinks Excellence Awards. Discover how this AI-developed, 100% organic, low-sugar probiotic cola is reshaping gut-health drinks while championing bee-friendly, sustainable sourcing.

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