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October 1, 2021

Maison Villevert’s Celtic Whisky Distillery Gwalarn blended whisky – Product Launch

The expression is the first blended whisky from the Brittany distillery, which was acquired by Maison Villevert last year.

By Andy Morton

  • Category – Spirits, whisky, French, 46% abv
  • Available – From this month
  • Location – The UK
  • Price – SRP of GBP35.99 (US$49) per 70cl bottle

Maison Villevert’s Celtic Whisky Distillery has released its first new product in two decades.

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Gwalarn is a blended French whisky made from a selection of liquids at the Brittany distillery. The launch comes a year after Maison Villevert acquired Celtic Whisky, which was the French company’s first purchase outside of its home Cognac region.

Celtic Whisky Distillery produces two other whiskies, both of which are single malts. The whiskies, Glann Ar Mor and Kornog, have been repackaged this year.

“This is a new page in the history of Maison Villevert and the Celtic Whisky Distillery,” said Jean-Sébastien Robicquet, founder & director of Maison Villevert. “We are building on solid assets and exceptional reputation and adding our dedication to innovate to work hard to create exceptional whisky.”

Maison Villevert owns the G’Vine and Nouaison gins, June flavoured gins, La Quintinye Vermouth Royal, La Guilde du Cognac and Excellia Tequila brands.

In April, Maison Villevert took a majority share in UK alcohol distributor Paragon Brands with a GBP5m (US$7m) investment.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
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